about me
hey there! i'm daniella, a ui/ux designer with 16+ years of experience creating intuitive, user-centered digital experiences across web and product design.
i specialize in ui/ux design, shopify and squarespace website design, conversion-focused web design, and e-commerce ux optimization. my work focuses on improving usability, strengthening brand storytelling, and increasing engagement and conversions through thoughtful design.
my design journey began in film and visual storytelling, where i explored editing and photoshop during a film class. that creative spark led to a year-long internship at a creative film studio, where i gained hands-on experience in design, production, and visual communication.
i later studied digital arts and design at full sail university, building a strong foundation in design principles, user experience, and digital creativity.
after graduation, i spent 8 years as a ui/ux designer for a home security and automation software company, designing user interfaces for complex systems and learning how to simplify technical experiences for real users.
alongside my career, i built and ran a slow fashion brand as a solo entrepreneur, managing everything from product design and e-commerce sales to branding and customer experience. this strengthened my skills in e-commerce strategy, audience growth, and conversion-driven design.
after taking time to focus on family and entrepreneurship, i'm now actively returning to ui/ux and web design work through freelance, contract, and full-time opportunities.
i'm currently open to:
• ui/ux designer roles (product + web)
• shopify & squarespace web design projects
• e-commerce ux / conversion optimization