founded coutonic, a slow‑fashion brand selling screen‑printed totes, plant‑based scrunchies, one‑of‑a‑kind vintage pieces, and the coutonic style box. i led product development, photography, social content, and the full website, aiming to educate on slow fashion and deliver a streamlined, engaging eco‑conscious styling experience.

i designed and built the entire shopify site, shot photography and video for all product and social content, and developed one of my favorite digital experiences, the coutonic style box, a personalized outfit styling service for eco-conscious people. for this custom shopify product, i designed the ux/ui and built an automated multi-email response flow, including a redemption code to complete the style quiz and follow-up tracking emails. the style box page supported gifting which included the ability to add a personal message, schedule delivery, and send redemption details to the recipient. there were many moving parts, and i loved the challenge of creating a seamless, exciting styling experience that customers were stoked to use and gift.

stylebox became a unique shopping experience. the product’s detailed descriptions and smooth ordering flow improved customer’s trust which led to repeat purchases. running the business end to end sharpened my e-commerce strategy and product ux skills, and while i'm not currently working on coutonic anymore, i'm proud of the brand and website i built, the depth of knowledge i've gained from about 9 years working with shopify, and the development skills i honed building the style box experience and its automated flows.

mostly solo: i was founder, designer, photographer, social media coordinator, and developer; my husband offered occasional backend support and was always there to cheer me on.