this family company has been absolutely killing it in manufacturing for years, but their online presence was not cute at all. their current website had not been updated in years and they had no way to receive online orders for their wholesale customers who desperately needed to reorder products and get quotes on custom specifications. i was excited to jump on this opportunity to represent such a well known company and do the honors of helping translate their brand online.

i dove deep into understanding their incredibly complex product specifications and catalog system that was honestly a bit of a mess. then i designed custom product pages that could actually handle their extensive spec lists without looking chaotic or overwhelming. the real challenge was creating exclusive features for wholesale members only while building a quote system for custom specs that doesn't make users jump through a hoops. plus i integrated 3d file downloads in multiple formats because why limit options when you can streamline everything.

we're still working on launching this beast, but i successfully designed a platform that bridges old school manufacturing with modern e-commerce design. no more endless phone tag for simple reorders. the system i created is totally scalable and can handle their complex b2b customization needs while keeping things exclusive for their wholesale accounts.

working with 2 backend engineers who handled all the api magic and database architecture was clutch. our web design intern helped streamline ui implementation and knocked out visual assets. the company president brought wokholding manufacturing expertise and business requirements. he kept us all focused and made sure we weren't designing something that looked cool but missed the mark.